Whether you’re an experienced or amateur artist, protecting your work is crucial. Far from a mere formality, this protection helps promote your work, defend your artistic identity, ensure traceability, and safeguard your rights against unauthorized use.
In this article, we explore why protecting your creations is crucial, regardless of your artistic journey.
Protect Your Work to Sell and Live Off It
As an artist, your creations are a source of income, whether partial or full. Protecting them ensures authenticity and demonstrates professionalism to potential buyers. It also allows you to control how your work is used and negotiate favourable contracts for its distribution or reproduction.
For example, French photographer JR, known for his large photographic collages displayed in public spaces. He accuses the luxury brand Cartier of imitating his 2014 “Portrait de papier”. While he tolerates personal use, JR denounces unauthorized commercial exploitation.
Protect Your Work to Defend Your Identity and Expertise
Beyond their market value, your creations embody your artistic identity and craftsmanship.
- Protecting your work establishes your ownership and allows you to challenge any unauthorized use.
For example, Sony Music Entertainment has long warned brands that their music cannot be used without a proper license. Sony pursued legal action against the fitness brand Gymshark in 2021 and the cosmetics brand Ofra in 2023 for this reason. Sony also filed a lawsuit against the hotel chain Marriott International.
- Additionally, protecting your work helps preserve your reputation and allows you to continue creating freely.
Conclusion
Whether you are an amateur or professional artist, protecting your work is essential for promoting it, defending your artistic identity, and preserving your rights.
Numerous solutions are available to safeguard your creations. Certiphy.io can guide you in taking the necessary steps to protect your artistic assets. Protecting your work allows you to:
- Promote your work
- Defend your artistic identity and expertise
- Control the use of your creations
- Preserve your reputation and creative freedom
- Obtain restitution for unauthorized use
Don’t wait to take action. Protect your work now and ensure the recognition of your talent.
To learn more about how Certiphy.io can safeguard your digital identity and content, 🌐visit gocertiphy.com. 🚀
